Designers

Design is one of the most powerful forces in our lives, whether or not we are aware of it, and can also be inspiring, empowering and enlightening. Good design is so much more than creating a good-looking product. It is about creating a positive experience for users at every touch point and with every interaction. Design influences what we think, the way we feel and the decisions we make. And when it is exceptionally well-done, good design is virtually invisible. We don’t think about the creative effort or thought process that leads up to the final product. We simply know the experience is seamless and enjoyable. - Alice Rawsthorn, New York